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Proč využívat framework STDC a v čem vám tento model pomůže

Denisa Pilařová
4 minutes of reading
03.04.2024

Tento model odráží čtyři nákupní fáze zákazníka - SEE, Think, Do, Care. Zároveň je jedním z nejvyužívanějších modelů v marketingu, a to hlavně z důvodu tvorby přehledných a lehce pochopitelných marketingových plánů a strategií. Autorem tohoto modelu je Avinash Kaushik, ten je zároveň autorem několika publikací o webové analytice a marketingu.

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