Automatic bidding

If your e-shop has more than 3 products, it doesn't make sense, for you to try manual bidding. It would cost you plenty of time, and it would still not be as effecient as if you'd set the rules well once and then you'd just adjust them according to the ongoing status. That's right, you need automatic bidding - and preferably the one form Conviu.

When you want to be seen in comparisons

Thanks to the connection on API Heuréka.cz and Zboží.cz automatic optimization of cash per click for individual products can take place up to 12x a day, day and night, 7 days a week. Of course you can set a maximum cost per click and automatically turn off unsuccessful items. From September 2022, products form Zboží.cz are appearing in search results on Seznam.cz. It is possible now to bid for both places, where can potential customers encounter with your products. Conviu is ready for that, you'll also see separate statistics with graphs.

Helping hand or artificial intelligence?A helping human hand, or would you prefer artificial intelligence?

Improperly set bidding strategy can become expensive. That's why we offer a helping hand, training, and external bidding management. Alternatively, you can engage the tireless artificial intelligence. Just switch to Smart Bidding mode and let the intelligent algorithm work. It evaluates more aspects in a single second than a human mind can comprehend in an hour. The algorithm determines which products to bid on and at which positions, relying on historical and current data. It assesses its efforts using the Return on Ad Spend (ROAS) indicator or optimizes based on the Percentage of Costs from Revenue (PNO).

Tricks of Automatic Bidding

• Setting bidding uniformly across the entire assortment or applying different strategies to various selections
• Price recalculation for clicks 7 days a week, up to 12 times a day – comparison engines fetch data every 2 hours
• Filtering bidding data according to numerous parameters and several hundred variations – for example, based on product selling price, manufacturer, category, top-seller status, margin, EAN code, ID, product popularity in the market,...
• Smart Bidding strategies driven by artificial intelligence
• Ability to set desired position, desired PNO, minimum and maximum cost per click
• Automatic removal of unprofitable products
• Bidding can be adjusted based on the day of the week or specific time of day
• Capability to use regular expressions and FQL for more complex data selections for bidding
• Daily performance statistics in CSV
• Email notifications for products that have stopped bidding, exceeded limits, or changed prices
• Report of unmatched products where bidding cannot be set
• Report of unmatched products
• Report of your cheapest or most expensive products