Articles and information

Co je to PNO a proč je důležité ho sledovat?

Adéla Bartoňová
3 minutes of reading

V online marketingu existuje mnoho metrik, které mohou být klíčové pro úspěch vaší kampaně. Jednou z nich je PNO, neboli Podíl nákladů na obratu. PNO je procentuální ukazatel, který nám říká, kolik procent z obratu bylo vynaloženo na náklady spojené s prodejem zboží nebo služeb.

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