Services - Marketing Management
Increasing Traffic
More visitors aren't enough. You need the ones who actually buy.
Boosting traffic is only half the job. The other half is understanding why customers leave without purchasing -- and fixing that exact spot. We analyze both sides at once and give you a foundation for concrete action.
Our role is analysis and diagnosis. The deliverable is a prioritized report ready to hand off to your developer, designer, or agency. Implementation is handled by you.
What exactly we analyze
Current Situation Analysis
Where customers arrive at your website, which channels are working, and which are just burning money. We dig into your Google Analytics data and identify the points where you're losing customers.
User Behavior Analysis
Using tools like Hotjar or MS Clarity, we observe how visitors actually behave on your site -- where they click, where they get stuck, and where they leave. Heatmaps and screen recordings reveal things that analytics numbers alone can't show.
Conversion Funnel Audit
We walk through the entire customer journey from cart to completed order. We check forms, shipping cost display, payment methods, and every step where a customer might get stuck or drop off.
Cross-Device Testing
We simulate purchases on desktop, mobile, and tablet. Issues on mobile devices are one of the most common causes of low conversion rates today -- and most often, nobody notices them until someone actually checks.
Identifying Technical Barriers
Form errors, broken buttons, improperly loading shipping prices, or inconsistent product availability. Technical obstacles deter customers before you even realize there's a problem.
Competitive Analysis
We compare your website with two to three direct competitors. We'll show you where they have stronger arguments, a smoother shopping experience, or greater credibility -- and how to respond with more than just price.
What you'll receive
Prioritized Report
Critical issues, quick wins, and long-term recommendations -- ranked by impact.
Screenshots and Documentation
Most issues can be visually documented -- so your developer knows exactly what and where to fix.
Implementation Brief
Concrete descriptions of changes for your designer, developer, or copywriter. No guesswork.