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Rozdělení produktů pro cenotvorbu – BGC matice

Ivana Broklová
4 minutes of reading
23.03.2023

BGC matice umožňuje firmě analyzovat své portfolium produktů a určit, které produkty mají vysoký potenciál růstu a které produkty jsou problematické. Na základě této analýzy firma může plánovat své investice a strategie pro budoucí růst.

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