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Stanovení ceny produktu - marže, přirážka, cenová elasticita, rabat a monitoring cen konkurence

Ivana Broklová
6 minutes of reading

Cenotvorba je klíčovým faktorem v marketingové strategii firmy, protože cena produktu může mít výrazný vliv na výběr zákazníka mezi různými alternativami na trhu.

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E-shop owner

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Marketing agency

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Supplier / Manufacturer

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